Am I overpaying?
What does the work being done for me actually cost on the open market?
Independent marketing audits
Can you trust your SEO company?
You pay them every month. Would you know if it stopped working? Get a second opinion from people who don't sell SEO, ads or websites. We only audit.
- Written report, no sales call
- Confidential, your vendor never knows
- Founding rate: 50% off the first 20 audits
Start here
Three questions your agency hopes you never ask
What should I be getting?
Which locations show up, which don't, and what would it take to fix that?
Has my SEO made the shift to AI?
When someone asks an AI assistant “who's the best near me,” are you the answer, or invisible?
Most owners can't answer any of the three. That is not your fault. Nobody has shown you the numbers.
Quiet, simple, useful
How it works
Step 1
You order.
Two minutes. Tell us your business, your website and how many locations.
Step 2
We work quietly.
No logins needed, no calls, no one hears from us. We look at your Google presence, your website, your AI-answer visibility and what the market charges for the work you are paying for.
Step 3
You get the report.
In your inbox within 5 to 10 business days, depending on package size. One page per location, the fair price line, and the fixes ranked by payoff.
A report you can use
What's in every audit
01
One page per location.
Google profile health, where you show up on the map and where you don't, review pace against nearby competitors, the page on your site for that location, and whether AI answers mention you.
02
The Fair Price Line.
What the work being done for you costs on the open market, by location count. Over, under, or about right.
03
What it's actually worth.
The marketplace value of what is really being done for you each month, and of what isn't.
04
The AI shift check.
Will AI recommend you, or leave you out? We check, and we show the gap.
05
Fixes ranked by payoff.
Each one with time, money, and what it brings back, so you know when a keyword is worth chasing and when it isn't.
06
Ten questions to ask your vendor.
With the answers you should hear. Bring them to your next call.
07
The owner's one-pager.
Everything above in one page for someone with five minutes.
Delivered as a written report (PDF). No dashboards to learn, no software to log into.
Clear price. Clear scope.
Packages
Founding rate: 50% off for the first 20 audits. Then list price.
1 location
The Checkup
$397$199
Report in 5 business days
Everything in the audit for one location.
Order The CheckupUp to 10 locations
The Group Audit
$997$497
Report in 7 business days
Everything in the audit, one page per location, plus a side-by-side ranking of your locations.
Order The Group AuditUp to 30 locations
The Network Audit
$1,997$997
Report in 10 business days
Everything for every location, side-by-side ranking, plus a “where to put the next dollar” page across the network.
Order The Network AuditMore than 30 locations, or a franchise? Email hello@secondopinionmarketing.xyz and we'll quote it.
Payment: after you order, you get a secure invoice within one business day. Work starts when it's paid.
Who it's for
Built for owners who pay for marketing and want the truth
- Multi-location medical groups
- Clinics and wellness practices
- Home services and trades
- Any local business paying $1,000 a month or more for SEO or marketing
If you are spending less than that, read our free ten questions first and order when it matters.
No angle. No upsell.
Why you can trust the answer
- We don't sell SEO, ads, websites or retainers. There is nothing for us to upsell.
- We take no referral fees, commissions or kickbacks from any agency or tool. Ever.
- We don't tell you to fire anyone. Often the answer is “they're doing fine; push here.”
- Your vendor never hears from us. The audit is confidential.
The entire value of a second opinion is that we have no incentive except the truth.
See the answer at a glance
What a location page looks like
One location. The facts that matter. The next move made obvious.
Sample
Location 01Example Clinic — Westside
Where you show up within 3 miles
StrongMixedWeak
7/10Google profile
4/10Review pace
6/10Location page
2/10AI answers
- 1Answer the top service questions2 days · low costYes
- 2Build a steadier review pace30 days · low costLater
- 3Chase a broad statewide phrase6+ months · high costNo
Straight answers
Questions people ask before they order
Will you tell me to fire my agency?
No. We tell you what is true and what it is worth. Most of the time the answer is “keep them, and ask for these three things.”
Do you need my logins?
No. Everything we look at is what a customer or a competitor can see. Nothing to install, nothing to hand over.
Will my current vendor find out?
No. We never contact them. The audit is confidential.
What is “AI-answer visibility”?
More people ask AI assistants “who should I call for X near me” every month. We check whether you are the answer, in the places and for the services that matter to you.
How do you know what the work is worth?
We price what is actually being done for you against what the market charges for the same work at your location count, and we show the math.
What if I just have one location?
The Checkup is for you. Same report, one location.
Do you do the fixes?
No. We show you exactly what to ask for, from your current vendor or anyone else. We don't sell the fix, which is the point.
How fast?
The Checkup in 5 business days, the Group Audit in 7, the Network Audit in 10, from the day your invoice is paid.
Refunds?
If the report does not tell you anything you didn't already know, say so within 7 days and we refund it.
The useful kind of truth
Order your audit
Two minutes. You'll get a secure invoice within one business day; work starts when it's paid.
- No logins
- No sales call
- No card needed now